Tag Archives: marketing

Low Risk, Big Rewards: Think About “Life Time Value”

Posted on by Mike

Are up front marketing expenses threatening your cash flow? “I want to grow my business” is the refrain of many small business owners. If you are looking to grow the top line, “sales revenue” then you have essentially 2 choices. … Continue reading

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Giving Back Works

Posted on by Mike

I am working with Peter, a client that is planning to launch his new business.  Of course he is focused on success, growth and profitability.  However, his products are specifically designed to be family-friendly and wholesome.  Like many enlightened business … Continue reading

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New Business? Nothing Is More Effective Than …

Posted on by Mike

For start-ups, nothing is more effective than face-to-face networking when trying to raise new business.  When I started my business, my customer list grew from zero to twenty-two in the first 3 years.  In the fourth year, after I focused … Continue reading

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Marketing Magic: Get Known and Trusted

Posted on by Mike

A few nights ago, I drove Carlos, my good friend and business associate from a supper meeting in midtown Manhattan to his home in Westchester.  One of the topics we discussed was the effectiveness of the social media tool, LinkedIn.  … Continue reading

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