Performance will increase with superior lead selection criteria resulting in decreased mean time from lead generation to closed sales


It’s time to move from marketing theory, research and planning to tactical sales planning. We need to move from the notions of market penetration to closing sales.

How MGG meets this challenge:

We will map the most effective sales channels that move leads to prospects to closed sales. We do this by creating ideal prospect profiles that are used to drive lead selection criteria. Sales results tracking is essential to creating an ever more efficient sales process.

Some things to track are:

  • • Different Sales Channels
  • • Sales Process & Pipeline Tracking
  • • Following Up, Up-selling & Cross Selling
  • • Sales Force Compensation
  • • Best Lead Sources
  • • Social Connections
  • • Account Management
  • • Customer Relationships