Tag Archives: marketing
Low Risk, Big Rewards: Think About “Life Time Value”
Are up front marketing expenses threatening your cash flow? “I want to grow my business” is the refrain of many small business owners. If you are looking to grow the top line, “sales revenue” then you have essentially 2 choices. … Continue reading
Giving Back Works
I am working with Peter, a client that is planning to launch his new business. Of course he is focused on success, growth and profitability. However, his products are specifically designed to be family-friendly and wholesome. Like many enlightened business … Continue reading
New Business? Nothing Is More Effective Than …
For start-ups, nothing is more effective than face-to-face networking when trying to raise new business. When I started my business, my customer list grew from zero to twenty-two in the first 3 years. In the fourth year, after I focused … Continue reading
Marketing Magic: Get Known and Trusted
A few nights ago, I drove Carlos, my good friend and business associate from a supper meeting in midtown Manhattan to his home in Westchester. One of the topics we discussed was the effectiveness of the social media tool, LinkedIn. … Continue reading
