Margin IS Your Gross Profit “What should I charge?” Many small business owners do a lot of hand ringing when grappling with pricing their goods or services. It doesn’t have to be hard. Here are some ideas that … Continue reading
Is Vertical Integration For You? So you’ve had a great idea to service a segment of the market by supplying products, services or both. Before “rushing to market” stop and think how much of the product or service you should … Continue reading
For many businesses, pricing their goods and services is a challenge. There are lots of truths and myths surrounding the pricing discussion. Truths like, “A price is a promise” or myths like “a higher price equals more value.” It pays … Continue reading